POET Digital Media Coordinator in Sioux Falls, South Dakota

ABOUT POET

At POET, it is our mission to be good stewards of the Earth by converting renewable resources to energy and other valuable goods as effectively as humanly possible. For over thirty years our drive and passion to change the world has enabled us become the largest producer and marketer of biofuels in the world.

JOB SUMMARY

The Digital Media Coordinator will be a valued member of the External Affairs and Communications (EAC) Team at POET. Each member of the EAC Team plays a key role in how team members, investors and external stakeholders, policy leaders and the general public perceive POET.

The Digital Media Coordinator will assist with management of POET’s day-to-day social media as well as development of internal and external digital content. The ideal candidate will have a knack for writing creative social posts, as well as possess basic graphic design skills and knowledge of social media best practices. The Digital Media Coordinator may also assist with management, design and copywriting for POETs websites, intranet, videos, mobile applications and web-based tools.

A candidate for this position must be able to work in a varied, fast-paced environment. The Digital Media Coordinator reports to the Director of Communications.

A TYPICAL DAY COULD INCLUDE:

  • Work collaboratively with the EAC team and outside vendors on a dynamic social media content strategy to strengthen and advance the company's profile and brand, increase followers and engagement.

  • Ensure that the strategic direction and message is executed consistently and properly throughout social media and POET’s internal communications platforms.

  • Research audience preferences and stay up-to-date on current social platforms, tools and trends.

  • Develop, review, approve and post engaging text, image and video content to social channels.

  • Monitor and report on web traffic, analytics and SEO.

  • Measure performance, provide recommendations and help optimize existing media campaigns.

  • Collaborate with the EAC team to enhance media relations strategies related to social media support of the company's news, events and policy initiatives; leverage exposure and promotion of news and events through online visibility.

  • Assist with management, design and content development for company intranet, e-newsletters and mobile applications

STRENGTHS OF A SUCCESSFUL CANDIDATE:

  • Demonstrated ability to generate creative, well-designed web, mobile, or social media content to help tell the company's story

  • Knowledge of SEO, keyword research, social reporting platforms and Google Analytics

  • Ability to effectively work under tight deadlines and manage projects independently

  • Resourcefulness in solving problems

  • Organized, detail oriented and enjoys working collaboratively

  • Experience with Adobe Photoshop and Adobe Illustrator required

  • A Bachelor’s degree in Marketing, Communications, Digital Media or a related field, or significant equivalent experience

BONUS POINTS!

  • Basic video editing skills

  • Knowledge in HTML and CSS

To review a complete job description.

POET is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability or veteran status.

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Job ID2018-3171

Employment TypeRegular Full-Time

CategoryMarketing/Sales

ShiftDay

Travel RequiredNone

Position Location(s)US-SD-Sioux Falls

FLSA StatusNon-Exempt