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MIDCO Marketing Automation Specialist in Sioux Falls, South Dakota



Own the execution of campaigns through our automation tool. This person will be key in the enhancement and optimization of our marketing and customer communications.


  • Create, manage and execute campaigns through our automated customer communication tool, Adobe Campaign Classic.

  • Understand data requirements and collaborate with IT to ensure data is fed correctly in Adobe. Work with systems architecture to integrate various internal platforms.

  • Technically design, build, and implement multi-channel (email, SMS, direct mail, and internal systems) triggered and ad hoc workflows to ensure that all targeting and segmenting are correct and deliveries are executed.

  • Execute campaigns with personalization and dynamic content elements. Implement customer journey maps according to business requirements.

  • Proactively modify and update existing workflows and monitor performance. Optimize platform and improve overall functionality by fixing bugs and addressing usability issues. Leverage industry best practices to design, test, implement and support solutions.

  • Own the migration of workflows from one environment to another.

  • Contribute to quality assurance by daily monitoring sends and campaign progress. Collaborate with IT, Ops and Marketing to thoroughly test workflows with internal and external partners.

  • Track and monitor campaign results, resolve issues, and report status to team. Work with marketing analytics to set up dashboards to provide transparency to stakeholders.

  • Document processes and procedures to ensure thoroughness and consistency between team members. Train others to perform campaign fulfillment duties as needed.

  • Establish timelines and schedules for implementation and completion of campaign work within designated sprints.

  • Adhere to Midco privacy guidelines to ensure each customer’s privacy.

  • Maintain regular attendance as required by your position.

  • Follow and serve as a role model in displaying Midco’s Core Values and Leadership Success Drivers.

  • Stay engaged and self-motivated, whether in the office or working virtually.


  • Function as an effective team member while supporting the efforts and strategies, initiatives and projects of other departments.

  • Support the mission, vision, and values of Midco.

  • Apply personal ethics, honesty, initiative, flexibility, responsibility, and confidentiality in all areas of responsibility.

  • Possess an enthusiastic, energetic, self-motivated, and detail-oriented approach towards work and all work projects.

  • Possess strong problem-solving, critical-thinking and decision-making skills while using good judgment.

  • Multi-task and stay agile without loss of efficiency or composure.

  • Maintain a positive work atmosphere by acting and communicating in a manner that develops positive relationships with team members, customer and leadership.

  • Adhere to and actively follow Midco policies and procedures.

  • Perform other duties as assigned.


  • Possess a tech-savvy, data-driven disposition and ability to simplify complex workflows.

  • Bachelor’s degree in digital media, computer science, marketing, business, or related field or equivalent work-related experience.

  • Minimum of 2 years of experience with marketing automation systems or platforms, such as Adobe Campaign Classic preferred. Certification in Adobe Campaign Classic a plus.

  • Familiarity with direct marketing vernacular.

  • Experience with JavaScript, HTML and CSS to set up automated/customized campaigns in Adobe Campaign Classic.

  • Proven ability to manage multiple projects and deadlines simultaneously.

  • Excellent written and verbal communication skills.


  • The employee is occasionally required to reach with hands and arms, stoop, kneel, or crouch.

  • The noise level in the work environment is moderate.

  • Employees may be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.


Midco has been blazing trails since 1931, bringing innovation to the world of telecommunications and delighting customers with exceptional service. Through ambition, imagination and a genuine commitment to each other, Midco proudly serves more than 385,000 residential and business customers in 342 communities in Kansas, Minnesota, North Dakota, South Dakota, and Wisconsin. By 2025, Midco will deploy 10G, the next great leap for broadband – while also expanding its fixed wireless network to rural areas. We’re also dedicated to making our communities better places to live, work and play. Ready to work at Midco? We thought so. Here are a few more reasons why Midco is one of the best places to work:

  • Free and discounted Midco internet / cable

  • Tuition reimbursement

  • Support of employee involvement in the communities we serve

  • Employee referral program

  • Wellness programs

Visit to learn about employment opportunities and apply today.

Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, familial status, membership or activity in a local commission, or any other characteristic protected by law. To view our full EEO and federal contractor supplemental posters, please refer to

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)