Persona Content Specialist in Watertown, South Dakota
Job SummaryiThe Content Specialist will create strategic marketing content that supports Personais business goals, including traffic to our website, social media, e-mail, and other digital channels. In this position, youill work with the Marketing, Sales, Business Development and Human Resources teams to develop new and innovative marketing communications content including social media posts, website content, blog posts, white papers, targeted emails and more. You must have exemplary storytelling, writing and proofreading skills, as well as experience with photography (light), graphic design (light), and social media. Search engine optimization, data analysis, video and pay-per-click experience is a bonus! The role requires a high level of creativity, attention to detail, and project management skills. The Content Specialist must also be comfortable researching, proposing, and experimenting with digital trends in a primarily business-to-business environment. As the Content Specialist you will actively work with other departments to ensure customers and prospects are WOW-ed with exemplary customer experience. This is an intermediate level position with excellent opportunities for professional growth; entry level candidates with significant internship or other demonstrated experience will be considered.Job ResponsibilitiesiCreate content that drives leads, subscribers, awareness and/or other metrics.Collaborate with Marketing, Sales, Business Development, Human Resources, and other teams to produce relevant content that meets the needs of both key stakeholders and our audiences. Perform marketing communications-related research to continuously enhance Personais digital presence.Assist with proofreading or editing othersi content before publishing.Follow brand and style guidelines.Analyze data from digital channels; create reports and realistic forecasts based on key performance indicators.Other duties as assigned.Education and ExperienceiiBacheloris Degree in journalism, public relations, marketing, graphic design or communications.1-3+ years of experience in a similar role is preferred; entry level candidates with significant internship or other demonstrated experience will be considered.Past experience in writing, editing, photography (light), graphic design (light), and social media is required.Experience with blogging, search engine optimization, project management, HTML, data analysis/reporting, video and pay-per-click is a plus.